About Us

  Shanlee: A Legacy of Quality and Innovation

The name Shanlee was given by a Taoist priest from Taiwan to Ms Lim, symbolizing three steadfast mountains

supporting her endeavors and guiding her through career challenges.

Brand History

一素ART(2005)：Specializes in vegetarian soy protein products recognized by Singapore’s Health Promotion Board

Popples (2008): Focuses on frozen food items.

Lalune (2010): Known for bakery pnoducts especially croissants and bread for asia markets.

鼎立DingLi (2022): Offers small electrical household items.

Crunchy Island (2023): Provides its own line of snacks for local and international markets.

Expansion and Growth

Initially serving retailers, Shanlee now imports food and household products from many countries namely China、Taiwan、Vietnam、Thailand、Europe, USA

supplying to major supermarkets like NTUC and Sheng Siong, as well as online platforms such as Red Mart.

The company ensures product quality and compliance with Singapore’s safety standards.

Global Ambitions

Since 2018, Shanlee has become a key distributor for overseas brands in Singapore.

And, in 2022, Ms Lim shifted focus to exporting her own OEM products globally.

Digital Transformation

To further expand its global footprints, online stores were launched in 2023 on Shopee, Lazada, TikTok Shop, Amazon,

Facebook, Instagram, Xiao Hong Shu (XHS), and WeChat. Live broadcasts were also held to further promote the products to reach out to more globally.

Our New Expansion

We are expanding through offline exhibitions and live streaming on various social media platforms to provide customers with a richer interactive experience. By participating in various exhibitions like FHA-Food & Beverage Singapore, we are able to engage with consumers face-to-face, showcasing our latest products brought in globally. Likewise, Live streamings on various platforms were used to allow our users to participate in real time to learn about our products and to purchase them at great value prices. Shanlee, whether online or offline, we are committed to providing you with a more convenient and engaging shopping experience.